Unity Game Exit Strategy

Not every game scales.

Recognize signals early.

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When to Pivot

• Retention < benchmark
• Monetization weak
• Core loop unclear

Fix fundamentals before scaling.

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When to Sunset

• Persistent low KPIs
• Negative ROI
• High maintenance cost

Shifting focus may be smarter.

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When to Double Down

• Strong retention
• Positive ROAS
• Growing organic installs

Scale marketing & Live Ops.

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Final Thoughts

Strategic decisions protect capital.

Analyze. Decide. Act.

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