Unity Ad Monetization Guide using Unity LevelPlay: Rewarded Ads & Network Mediation (Part 2)
Welcome to Part 2 of our 3-Part Unity LevelPlay Ad Monetization Masterclass:
- Part 1: SDK Setup, LevelPlay Architecture & Interstitial/Banner Integration โ
- Part 2: Rewarded Video Ads, S2S Reward Validation & Network Mediation Setup (This Guide)
- Part 3: eCPM Optimization, A/B Testing, LiveOps & ARPDAU Maximization โ
In this second installment, we focus on Rewarded Video Adsโthe highest-earning ad format in mobile gaming. We cover C# LevelPlayRewardedAd implementation, Server-to-Server (S2S) reward validation to prevent reward spoofing, and integrating third-party demand networks (Google AdMob, AppLovin, Meta Audience Network) into your LevelPlay dashboard.
1. Rewarded Video Architecture & Reward Validation
Rewarded ads allow players to voluntarily watch a 30-second video in exchange for in-game assets (e.g., extra lives, 2x coin multipliers, revive after defeat).
Preventing Reward Fraud: S2S vs Client Validation
- Client Validation: The LevelPlay SDK fires an event (
OnAdRewarded) directly to the client. Easy to set up, but vulnerable to memory manipulation on rooted Android devices. - Server-to-Server (S2S) Validation: LevelPlay servers ping your backend (Firebase Cloud Functions / PlayFab) with a signed cryptographic payload once the ad completes. Your backend then credits the player's account securely.
2. Production C# Rewarded Ad Implementation (LevelPlayRewardedAd)
Extend your LevelPlayAdManager to support Rewarded Video placement handling and auto-reloading.
3. Configuring Ad Network Mediation in LevelPlay
To maximize eCPM competition, add major ad networks to your LevelPlay Dashboard under Setup > SDK Networks.
Required Network Adapter Packages & Setup
| Ad Network Demand Source | Bidding Model Supported | Unity Package Adapter | Setup Prerequisite |
|---|---|---|---|
| Google AdMob | In-App Bidding & Waterfall | AdMobAdapter | Requires AdMob App ID in AndroidManifest.xml |
| AppLovin MAX / Exchange | Real-Time Bidding | AppLovinAdapter | Add AppLovin SDK Key to LevelPlay dashboard |
| Meta Audience Network | Bidding Only | MetaAdapter | Requires Meta Business Manager App Verification |
| Unity Ads | Bidding & Waterfall | UnityAdsAdapter | Link Unity Organization Account |
| Mintegral | Bidding | MintegralAdapter | Excellent eCPM performance for APAC region |
[!TIP] Always prioritize Real-Time Bidding (Header Bidding) adapters over manual waterfalls. Real-time bidding forces demand networks to compete for every single impression in under 200ms.
4. Part 2 Summary & Next Steps
In this second installment, we implemented Rewarded Video Ads, set up C# completion callbacks, and configured multi-network ad mediation adapters across AdMob, AppLovin, and Meta.
๐ Continue to Part 3: eCPM Optimization, A/B Testing, LiveOps & ARPDAU Maximization โ
๐ก Looking for a Custom Ad Monetization & LiveOps Strategy?
Struggling with low eCPMs, fill rates, or ad retention drops? I work directly with mobile game studios to architect high-yield ad waterfalls, IAP pricing, and LiveOps strategies:
- High-eCPM Waterfall Architecture: Real-time bidding setup across AdMob, AppLovin, and LevelPlay.
- Segmented Monetization: Tailored ad frequency caps for non-payers vs VIP players.
- LiveOps & Retention Tuning: Balancing ad frequency to keep D30 retention strong.
๐ Book a Game Monetization & LiveOps Strategy Session or reach out directly to discuss your game's revenue goals.
๐ฎ Shipped Mobile Games & Official Store Profiles
Explore live commercial titles built with Unity and published across official app stores:
Featured Live Titles:
- Pet Hero: Animal Hospital โ App Store | Google Play
- Restaurant RUSH: Idle Tycoon โ App Store | Google Play
- Bird Sort Mania โ Google Play | Read AI Dev Breakdown
Planning to monetize your mobile game or optimize your engineering budget? Check out our 2026 Mobile Game Development Cost Guide or book an engineering consultation.
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