Unity Live Ops Calendar: How to Plan 90 Days of Retention Content
1 min read
•Eshan NaithaniUnity Live Ops Calendar: 90-Day Retention Framework
Live Ops is not random events.
It is structured behavioral design.
Without planning:
- Players churn after week 2
- Revenue plateaus
- Content becomes reactive
90-Day Live Ops Structure
Month 1 – Engagement Foundation
- Weekly mini events
- Double reward weekends
- Leaderboard resets
- Early seasonal teaser
Month 2 – Expansion
- New mechanic or limited mode
- Battle pass refresh
- Limited-time cosmetics
- Community challenge
Month 3 – Seasonal Anchor
- Major themed event
- Exclusive rewards
- Monetization push
- Competitive reset
Operational Discipline
Define:
- Event objective
- KPI target
- Duration
- Reward structure
Never launch an event without metrics.
Final Thoughts
Retention compounds with structure.
Live Ops must be calendar-driven. Not impulse-driven.
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